We have new ads from all over the world to share with you this week. First up, we head to the US for this latest film from Google Studio G, which uses the humble banana to help advertise Google Play…
Agency: Google Studio G; Writer/director: Jonathan Zames; Production design: Syyn Labs.
DDB Paris has turned a series of Mini cars into ‘Mini Stores’ in Paris, where visitors can ‘come in’, talk to a salesperson and then test drive the cars. The fun idea avoids the brand having to open an expensive showroom – instead, they just had to pay the price of parking tickets… The case study film above explains the project in more detail. ECD: Alexandre Hervé. Creative: Alexander Kalchev. Production company: Standard Films. Director: Clemens Purner.
Also from Paris is this epic space adventure for Perrier, directed by Johan Renck. Agency: Ogilvy Paris. Production company: Soixante-Quinze.
To promote the Adidas Climacools running shoes to the 14-19 age group in France, Sid Lee in Paris launched a project that saw a number of customers who tried on the shoes in French stores be kidnapped and sent on a mission involving a number of running challenges. We’re assuming the customers knew what they were getting themselves into beforehand – the film above shows how it worked. Agency/creative team: Sid Lee. Production company: Astrolab. Director: Julien Rocher.
This witty little number from Wieden + Kennedy New York demonstrates one of the reasons why it’s better to watch ESPN on your laptop rather than TV. Creative directors: Stuart Jennings, Brandon Henderson; Creatives: Charles Hodges, Gary Van Dzura; Production company: Radical Media; Director: Steve Miller.
Jung von Matt Stockholm is inviting a group of kids to decorate the windows of department store NK in August, with the first person to work out what they’re building to win a prize of 5,000 SEK’s worth of Lego Duplo products. In the film above, the kids give hints as to what the displays might be.
São Paulo-based animation and design companies Molho Filmes and Ad Studio have collaborated on this charming animation created for phone company Touch and JWT Beirut. Directors: Doug Bello, Marcelo Garcia.
To promote Yoko Ono’s summer exhibition at Moderna Museet in Stockholm, TBWA Stockholm asked Ono to create a newspaper ad, which ran in the arts section of Sweden’s largest newspaper, DN. Ono also signed five copies of the paper before it was distributed, meaning that five subscribers to DN received their own signed piece of art with their paper (let’s hope they all noticed!). Shown above is a signed page. Creative director: Kalle Widgren. Creatives: Alexander Fredlund, Johannes Ivarsson.
We finish this week’s round-up with a film that borders on the creepy. Created to promote the Young Directors Award 2012 by BETC Paris, the short sees a young child stumble on his parents in the bedroom and start directing the action – yikes. Creative director: Damien Bellon. Director: Karen Cunningham. Production company: Pop-Up Films.