Nice Pflums

Meet the face of PFLUM FORM – an installation based on a modular typeface designed by Central Saint Martins students, Thorbjørn Ankerstjerne and Jonas Lund. Installed in a darkened room as part of their degree show, the series of white triangular modules are displayed to form a “face” and also the letters “R”, “U”, “O” and “K” when coloured light is projected onto them. It’s a mesmerising effect.

Robot face

Meet the face of PFLUM FORM – an installation based on a modular typeface designed by Central Saint Martins students, Thorbjørn Ankerstjerne and Jonas Lund. Installed in a darkened room as part of their degree show, a series of white triangular modules are displayed to form a “face” and also the letters “R”, “U”, “O” and “K” when coloured light is projected onto them. It’s a mesmerising effect.

Pflum Form
Pflum Form
Pflum Form

As the projection is closely adjusted to hit only the triangles, it gives the impression that the light is actually part of the surface. Synched up to a soundtrack, the modules are illuminated in a range projected colours and a robotic voice intones variations on “R.U.O.K” (flashing the letters up as it does so) until the entire face becomes animated – at one point revealing some fangs and a long red tongue.

Pflum Form
Up close the triangular modules are simply blocks of white card

It’s a beautiful combination of digital technology and old-school light trickery: and it’ll look great at ten times the size on a dimly lit stage.

Pflum Form

Here’s how the complete typeface looks as a series of 3D forms:

Pflum type

And for an example of the typeface in all its animated multi-coloured glory, click here.

(PFLUM FORM is named after the Danisg electronica musician Karsten Pflum who created the soundtrack for the installation at Central Saint Martins).

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