Bjork, Declare Independence, Director: Michel Gondry, Production company: Partizan
To help you through the last few moments of the working week, here is a selection of the wonderful work that we’ve been looking at in Creative Review towers over the last week or so… First up is Michel Gondry’s hotly-awaited video for Bjork’s new track, Declare Independence.
Publicis Conseil in Paris is behind this new ad for Orange, which emphasises Orange’s products as being “toys for grown-ups” by seeing adults carrying out daily tasks using giant children’s toys. The ad is nicely done, even if it feels rather reminiscent of BETC Euro RSCG’s spot Toys, also directed by Philippe André.
Over in chilly Canada, agency Bos Toronto has created these animated billboards to advertise Fido’s video calling service with Motorola. The billboards see a couple, shown separately on the two boards, flirting with one another across the buildings – still shown above. A video of the billboards in action can be viewed here.
In a sharp change of mood, we have this campaign from DraftFCB for the Ontario Workplace Safety & Insurance Board, which proves that, no matter how desensitised we think we’ve become, ads still have the ability to be shocking.
Continuing the serious mood is this anti-slavery campaign from JWT London. The creative team wanted the campaign to appear as real as possible, and came up with the notion of humans being traded in the same way as other forms of stock. The campaign thus began as a pseudo investment tip, sent to stockbrokers in the City, with a link to a website, 4continentscapitalmanagement.co.uk. This film, directed by Partizan’s Eric Lynne, was then posted on YouTube, again with no explanation of the campaign, and was followed by a pdf in a similar vein that was sent out to charities and journalists. The pdf contained a link to slaverybusinessasusual.com, where the true nature of the campaign is finally revealed.
Finally, to help you recover from all that, here’s a sweet stop motion viral film for Samsung, shot on the brand’s new G800 mobile phone.
As always, leave your comments on this lot and post links to anything else we might have missed below.