Cadbury’s Creme Egg ad, agency: Publicis London, director: Chris Cairns, production company: Partizan
Here’s a bumper Easter-style crop of great new advertising work that we’ve been sent at Creative Review recently, starting with a new Creme Egg spot from Chris Cairns at Partizan for Publicis London. The spot acts as a finale for Cairns’ recent series of ads for the super-sweet chocolate snack, which saw the eggs dramatically strip themselves of their foil before gleefully committing suicide in a variety of inventive ways. In this one, we find a crowd of eggs participating in a cult-like mass goo-icide, to hilarious effect.