Nice work

Comfort ad, agency: Ogilvy London. Creatives: Sue Higgs, Tony Haigh. Production company: Thomas Thomas Films. Director: Jim Gilchrist
It’s Friday, so it must be time for a round-up of some of the brilliant things we’ve seen and heard recently at Creative Review Towers. First up is this amusing new ad from Ogilvy in London, which reveals how a naturist family is torn apart by the irresistible softness and fragrance that Comfort fabric conditioner gives to clothes.


Comfort ad, agency: Ogilvy London. Creatives: Sue Higgs, Tony Haigh. Production company: Thomas Thomas Films. Director: Jim Gilchrist

It’s Friday, so it must be time for a round-up of some of the brilliant things we’ve seen and heard recently at Creative Review Towers. First up is this amusing new ad from Ogilvy in London, which reveals how a naturist family is torn apart by the irresistible softness and fragrance that Comfort fabric conditioner gives to clothes.


Be-Kanye ad for Absolut vodka, agency: TBWAChiatDay, digital agency: Greatworks

Kanye West shows his funny side in this ‘info-mercial’ for Absolut vodka.


Frijj viral ad, agency: Grey London

Frijj comes over all pulp horror in a series of virals from Grey London. See the full set of virals here, where users can also upload their own Frijj horror movies. The best of these films will be screened as part of the six week-long Frijj Film Festival which opens on August 14. Director: Tomorrows Brightest Minds. Production company: One Small Step.


Knife crime ad for Tower Hamlets Council, production company: Thomas Thomas Films. Director: Kevin Thomas

On a more serious note, here’s the latest ad to tackle the wave of knife crime in London, from Tower Hamlets Council. The film is directed by Kevin Thomas.


My Drive Thru video, directed by Psyop

Back to fun now, with this new ad-cum-music video for Converse. US ad agency Anomaly is behind this number, which sees Pharrell Williams, Santagold and The Strokes’ Julian Casablancas join forces to sing a catchy tune that also insidiously aims to get you buying more Converse. Psyop has created the video.


Tomorrow, Clinic, directed by WIZ

Sticking with videos, here’s the latest by WIZ for Clinic’s Tomorrow.


Man-Sized Wreath video for REM, directed by Crush Toronto

Crush Toronto has followed up their excellent Hollow Man video for REM with this promo for new track Man-Sized Wreath.


Sleeping Sickness, City and Colour, directed by Vincent Morisset

Vincent Morisset has created this video for Sleeping Sickness by City and Colour. An interactive version of the video can be found here.


Feist on Sesame Street

Finally Feist has become the latest musician to appear on Sesame Street (previous guests have included James Blunt who sang this amazing lament for his lost triangle). Feist reworks her hit 1,2,3,4 to teach us all about numbers. All together now…

More from CR

UK Music Video Awards

The UK Music Video Awards is a new awards scheme celebrating, um, the UK music video scene. The event takes the place of the recent CADS awards, and will include a gala awards night held at the Odeon West End in London’s glittering Leicester Square on October 14.
The deadline for entering the awards is August 12, and videos eligible for entry are for singles released in the UK after May 1 2007 and before July 31 2008. For a list of categories and further info, visit ukmva.com (where you can also see the awards’ rather fine logo in animated form).

Fiat Grande Punto: Looks familiar?

Krow Communications Fiat Grande Punto ad, directed by Partizan’s Michael Gracey
Eagle-eyed viewers will have noticed the similarities between the above ad for the Fiat Grande Punto and Roel Wouters’ Grip music video for zZz. So, yet another example of an ad agency shamelessly ripping off a music video? Not quite. For once, it seems, an ad agency has attempted to do the right thing…

Bonfires of July 11

A timely release from Steidl brings together John Duncan’s photographs of bonfires built by Protestant commun­ities in Belfast, Northern Ireland to be lit the evening before the annual July 12 celebrations. Each is depicted as an unlit, imposing structure piled together from wooden pallets and tyres. While post-ceasefire political progress has been lauded in the past decade, these images reveal the divisions that remain within parts of Belfast…

Infographic of the Week

Quick – call the fashion police! It’s a crack down! Apparently it’s not a hoax but police in Flint, Michigan are attempting to enforce a seemingly crazy ruling, based on indecent exposure law, whereby sagging trousers could result in a stern warning, a fine, or even a prison sentence, depending on just how much buttock is on show. This helpful infographic appeared in the Detroit Free Press so that readers could be fully aware of the legality of their, er, position.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency