Welcome to this week’s round-up of great new work that’s been sent into CR Towers lately. First up, BBDO Toronto uses of hundreds of FedEx boxes to create a domino-style chain reaction…
The ad was directed by Jeff Low, who spent four days building the chain in a warehouse (see below for a behind-the-scenes shot of the set). The final ad was shot with barely any visual effects, and includes various impressive stunts. Who knew FedEx boxes were so versatile?
Agency: BBDO Toronto; Creative directors: Peter Ignazi, Carlos Moreno; Creatives: Mike Donaghey, Chris Joakim; Production company: OPC; Director: Jeff Low.
Director Saiman Chow has just joined Blacklist for US representation and this is his first spot through them, a rather lovely animation for Ray-Ban. Agency: Marcel, Paris. Creative director: Sebastien Vacherot. Creatives: Sebastian Piacentini, Bastien Grisolet.
Chances are you might have already seen this ad for Samsung, which makes a cheeky swipe at Apple and some of the more ridiculous behaviour of iPhone fans.
Noah Harris at Blinkink directed this lovely spot for Carphone Warehouse, which shows two characters going on an epic journey in their search for a new phone. Agency: CHI & Partners. Creatives: Alexei Berwitz & Rob Webster.
Rather than create an ad campaign for their client, BGH, Del Campo Saatchi & Saatchi in Buenos Aires suggested a special new microwave product line. As the film above reveals, their machines are made with an in-built USB port so you can pick a song that will play when your food is ready. It sure beats the standard ‘beep’, and the limited edition of 1,000 machines sold so well that the BGH Quick Chef Music is going into full production in 2012. Watch the film for all the info. Exec creative directors: Maxi Itzkoff, Mariano Serkin. Creative directors: Diego Medvedocky, Ignacio Ferioli. Creatives: Guilherme Souza, Breno Costa.
We finish with two great music videos to take you through to the weekend. First up is Sean Pecknold’s beautiful animated film for Fleet Foxes.
And lastly is this promo for Friendly Fires track Hurting, directed by David Lewandowski. The film stars a lady with an extraordinarily long neck and a man with a TV for a head: what more does a great video need?
CR in Print
If you enjoy reading the Creative Review website, we think you’ll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on ‘Poster King’ Edward McKnight Kauffer. You’ll also find articles on Dentsu London, a review of the Walker Art Center’s Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI’s Dan Beckett.
And if that wasn’t enough, the issue also includes a FREE paper toy for readers to cut out and customise.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.