First up in this week’s round-up of new advertising work is an enigmatic film from agency 101. The short is a teaser for a batch of French Connection ads that will be released in the autumn, which this time make the clothes the hero…
101 is the new creative agency from former Fallon partners Richard Flintham, Laurence Green and Mark Elwood, and the campaign builds on the team’s previous FC campaign, The Man/The Woman, made while at Fallon. The new films are shot by Leila & Damien De Blinkk, from production company OneSix7.
From French Connection to Wrangler, and a new interactive film, Mark Your Territory, from Stink Digital, which invites viewers to click the screen to make certain events happen. Stills are shown above, visit the site here. Directors: Zubicky & Tempelman.
This new Nike spot from F/Nazca Saatchi & Saatchi focuses on the addictive side to running. Creative directors: Fabio Fernandes, Eduardo Lima. Creatives: Rodrigo Castellari, Pedro Prado. Director: Jones+Tino. Production company: Delibistrot.
Work Club created the Human API campaign for Ballantine’s whisky, which plays on the brand’s tagline ‘Leave An Impression’. Using live streams on Facebook, the campaign allowed fans access to the minds of three creatives as they worked. They could also interact with them via live chat, and influence the way their works developed. These three films document the events: shown from top is ice sculptor J.A.M.I.E, who creates a dancing ice robot; Bristol graffiti artist 45 R.P.M, who made an animated graffiti wall; and Paris-based tattoo artist K.A.R.L., who created an animated tattoo with the help of Facebook users.
We finish with a new, summery spot for San Miguel beer from Saatchi & Saatchi in London. Directed by Daniel Wolfe, it tells the story of ‘a life well lived’ from the perspective of the beer.
CR in Print
Don’t miss out – there’s nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year hereand save yourself almost 30% on the printed magazine and get Monograph.