Nice work for Greenpeace, Orange, Listerine and more

We open this week’s round-up of nice work with the shocking news that Ken has dumped Barbie, all because of her unethical activities in the rainforest…

We open this week’s round-up of nice work with the shocking news that Ken has dumped Barbie, all because of her unethical activities in the rainforest…

Created by Greenpeace, the film above features documentary maker Nick Broomfield interviewing Ken about Barbie’s (and her maker, Mattel’s) alleged penchant for using materials sourced from rainforests in the Far East in packaging. The film was directed by Blacknail at Passion Pictures, and is accompanied by various protests at Mattel offices around the world by Greenpeace.

Poke has created a fun campaign for Orange, which invites people to Tweet their summer plans (before June 17) using the hashtag #thissummer, and a professional voiceover man with announce them, blockbuster movie style. The film above explains the campaign, with more info at

The latest ad campaign for Listerine, from JWT London, aims to show what your mouth goes through on a daily basis. The director’s cut of the ad, by Scott Rawsthorne & Jon Shaikh of Tomboy, is shown above. The campaign also features a YouTube page, which uses the site’s autoplaylist functionality to allow visitors to highlight the effects of individual types of foodstuff on the mouth. Visit the YouTube page here. Exec CD: Russell Ramsey; Creative director: Paul Banham; Creatives: Yoni Alter, Joe Fox.

This new campaign (one shown above) for ING Direct features a charming set of animal characters created by Psyop in New York. Agency: Beattie McGuinness Bungay; Creative directors: Matt Gooden, Ben Walker; Creative: Simon Bere; Production company: Psyop/Smuggler.

DDB Paris has created a charming print and poster campaign (one shown above) for Brandt microwaves, which plays on the machine’s extra-terrestial styling. ECD: Alexandre Hervé; Creatives: Olivier Lefebvre, Benjamin Marchal; Photographer: Koerner Union.

This short is one of a series of films commissioned by Granta to support the publication of its recent issue on feminism. Directed by Kris Hofmann, it was made in response to Rachel Cusk’s text, Aftermath, which appears in the issue.

Red Bee created this trailer to promote new exhibition Watch Me Move: The Animation Show, which opens at the Barbican Art Gallery in London on June 15. More info on the show is here.

Finally, we end with a straight-talking (but still at times funny) appeal by Charlie Brooker for the Anthony Nolan Trust, who are particularly looking for 18-30 year-old men to join the bone marrow register. Eschewing any bells and whistles, Brooker simply tells it as it is. Get signed up, men!


CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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