It’s Friday, so it must be time for a round-up of great new advertising. First up is a quirky campaign from agencytwofifteen in San Francisco, who have created a series of films based on dreams for new health brand Help Remedies…
The brand offers a selection of basic health products, including painkillers and plasters, in rather nicely designed packaging. Among these is a sleep remedy, which inspired the dream films. There are nine films in total, two are shown above, the rest can be viewed online here. Creatives: Paul Caiozzo, Nathan Frank. Production company: Tool of North America. Director: Geordie Stephens.
DDB Paris follows up last year’s excellent Welcome Service campaign for rail booking website Voyages-sncf.com with another sweet ad, this time featuring a magical box that once again surprises passers-by in Paris. Exec creative director: Alexandre Hervé. Creatives: Alexander Kalchev, Siavosh Zabeti. Production: Henry. Directors: Pleix.
Leo Burnett Thailand has made this charming film for Thai bank TMB, which charts the creation of the Panyee FC football team. The film is directed by Matt Devine of the Glue Society, Sydney.
JWT London created the Kit Kat Klock, which was screened on digital billboards on the London Underground and projected on various buildings across the city yesterday, in an attempt to remind Londoners (who work the longest hours in Europe) to take a break. The ads feature a number of clocks whose hands periodically come together to form the word ‘Break’. Exec creative director: Russell Ramsey, creative director: Jason Berry, creative team: Hugh Todd, Adam Scholes, Richard Buchanan.
Modernista! ad agency in the US has created this film for Brooklyn-based non-profit organisation Doc to Dock, which uses simple graphics to raise awareness of the charity and what it represents. Exec creative director: Gary Koepke. Creative directors: Will Uronis, Davi Liu, Xavier Teo. Copywriter: Lorelei Bandrovschi. Production company: Shilo. Director: Cassidy Gearhart.
Stink Digital and Santo London has created Diesel Island: Land of the Stupid and Home of the Brave, a website for the clothing brand which allows users to “create and vote on laws, public holidays and the national anthem and try and shape the democracy of ‘the least fucked up country of all'”.
Finally we end today’s round-up with a stylish new music video for Skream track Where You Should Be, from director Carl Burgess (Blinkart/Colonel Blimp). Happy Friday one and all.
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