Nice work for Lurpak, Old Spice, BA and more

Mmm, sweetcorn and butter… Hello all, and welcome to our first nice work round-up of 2012. First on our list is this tasty new spot for Lurpak that invites you to cook up a rainbow of food…

Mmm, sweetcorn and butter… Hello all, and welcome to our first nice work round-up of 2012. First on our list is this tasty new spot for Lurpak that invites you to cook up a rainbow of food…

The ad, by Wieden + Kennedy London, promotes the new Lurpak Lightest spread, and aims to suggest that healthy needn’t be humdrum. It also features a catchy little song, written by Michael Russoff (who also wrote the Honda Grrr song a few years back, fact fans). Creatives: Dan Norris, Ray Shaughnessy. Director: Dougal Wilson. Production company: Blink.

Old Spice has a new campaign out, once more featuring a scantily clad Terry Crews as the Old Spice odour blocker expert, who claims that the smell of the brand’s Red Zone body spray will blow your mind, literally. Agency: Wieden + Kennedy Portland. Creative directors: Craig Allen, Jason Bagley. Creatives: Andy Laugenour, Nathaniel Lawlor, Croix Gagnon. Director: Tim Heidecker/Eric Wareheim. Production company: Absolutely Productions.

BBH in London has created this new print campaign for BA to promote its ‘Goodbye Winter’ sale. The ads feature giant ice sculptures, and the campaign will also contain an experiential element, with a six foot-high sculpture of an ice-cream installed at the Westfield Stratford City shopping centre in London from tomorrow (Jan 14). Visitors will be asked to guess when the sculpture will melt to win a holiday for four people. Predictions can be made online via the airline’s Facebook page.

Fred & Farid in Paris has created this glamorous spot for Weight Watchers’ French market. Directed by Rankin, it features a rather different approach to the English WW ad (found here), though we’re not entirely convinced the model starring in it really needs to lose any weight… Creative directors: Fred & Farid. Creatives: Fred & Farid, Feng Huang, Pierre Jouffray. Director: Rankin.

Cravendale has created a tie-in with the new Muppets film in the form of a set of stickers featuring your favourite characters from the show that can be fixed to empty millk bottles. Order your stickers online at Agency: Outside Line.

We finish with an unusual method of installing a billboard. Created to promote the new film Mission Impossible: Ghost Proctocol, the project saw artist Jim Vision abseil 14 metres on a rope to hand-paint the image, while traffic passed below: the film above shows him in action. Agency: End of the Line. Filmmaker/photographer: Toby Summerskill.



CR in Print

If you only read CR online, you’re missing out. The January issue of Creative Review is a music special with features on festivals, the future of the music video and much much more. Plus it comes with its very own soundtrack for you to listen to while reading the magazine.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

You may also like

caldicott_comp_0.jpg - Want a Steve Jobs doll? Buyer beware - 4003

Want a Steve Jobs doll? Buyer beware

Illustrator Karen Caldicott created a portrait of Steve Jobs in her trademark clay style for Fortune Magazine in 2007. Imagine her surprise when she recently found her image being used to advertise a Jobs figure for sale on eBay: one which bears little resemblance to her original

dudley_0.jpg - Dudley Sutton stars in new Clock Opera video - 3969

Dudley Sutton stars in new Clock Opera video

This poignant new video for Clock Opera delivers an appropriate message for the new year, suggesting that you should seize the day, whatever age you are. And best of all, it stars Tinker Dill from Lovejoy!

cheaplogoblog_title_0.jpg - The £25 logo - 4021

The £25 logo

Many designers are outraged by the growing number of spec and crowdsourcing sites offering logo work for extremely low prices. But what kind of service do these sites really supply? London design studio Mat Dolphin decided to try and find out…

gene_krupa_avedis_zildjian_0.jpg - A great symbol for a great cymbal - 3947

A great symbol for a great cymbal

Zildjian can trace its roots back to the 17th century Ottoman Empire. Its calligraphic logo is a reminder that here is a brand with real heritage


Client Manager


Senior Designer

Crown Growing Brand Belief