Nice work for Nike, Hornbach, ESPN and more

Here’s a bumper crop of great new advertising and design work to help you on your way to the end of the working week. First up is a new web app from Wieden + Kennedy Tokyo which encourages users to bend and flex a pair of Nike Free shoes by pulling silly faces in front of your webcam…

Here’s a bumper crop of great new advertising and design work to help you on your way to the end of the working week. First up is a new web app from Wieden + Kennedy Tokyo which encourages users to bend and flex a pair of Nike Free shoes by pulling silly faces in front of your webcam…

In addition to allowing you to play around with the shoe using your face, the app also recognises the colour of the clothes you are wearing and automatically coordinates the shoe to them, using the NIkeID customisation system. Play with the site here: nikefreeface.jp. Agency: W+K Tokyo. ECD: Tota Hasegawa. Creative director: Caleb Jensen. ACD: Naoki Ga. Copywriters: Andrew Miller, Konosuke Kamitani.

This new spot for the German home improvement store Hornbach turns DIY into a symphony. Agency: Heimat, Berlin. Creative director: Guido Heffels. Director: Martin Krejci. Production company: Stink.

Wieden + Kennedy New York has created this amusing new spot for ESPN, which envisions what life must be like for those who have the same name as a famous sports star. ECDs: Scott Vitrone, Ian Reichenthal. Creative directors: Stuart Jennings, Brandon Henderson. Creatives: Dave Canning, Lauren Costa, Cyrus Coulter. Director: Tim Godsall. Production company: Biscuit.

Mike Mills has directed this new spot, which aims to show how Corona Light beer can liven up the monotony of everyday life. Agency: Goodby Silverstein & Partners. Creative director: Jamie Barrett. Production company: Directors Bureau.

Psyop and Cisma have directed this short film, which tells the story of Xerox, using a mix of stop motion and CG, and a lot of paper. Agency: Y&R New York. ECD: Jim Radosevic. Creatives: Kleber Menezes, Corey Rakowsky. Production company: Psyop/Blacklist.

Another brilliant spot for Old Spice now, which introduces the philosophy ‘Believe in your Smellf’. Agency: Wieden + Kennedy Portland. Director: Tim Godsall. Production company: Biscuit. Editing: Geoff Hounsell, Arcade Edit.

DDB Paris has released this print campaign to celebrate the enduring love of Playskool’s Mr and Mrs Potato Head. ECD: Alexandre Hervé. Creatives: Pierre-Antoine Dupin, Frédéric Lahache. Photographer: Roberto Badin.

These striking new idents for UKTV’s entertainment channel Watch were created by DixonBaxi.

We finish today’s round-up with three great new fashion films. The first, for Gucci, is directed by Chris Sweeney, and celebrates the fashion brand’s link up with Fiat which sees Gucci creative director Frida Giannini customise the new Fiat 500. The film sees various Gucci items transformed into car parts. Production company: White Lodge.

Also from White Lodge prod co is this sweet little film made to celebrate Wallpaper*’s Handmade issue. The film is directed by Lernert & Sander and sees Brioni Master Tailors turn out a tiny suit for a special customer.

Our final film this week comes from Burberry, and documents the first Burberry World Live event, which took place yesterday in Taipei, Taiwan. The event celebrated the opening of the first Burberry flagship store in the city, and featured a 360 degree film combined with a live musical performance and digital experience. The film above shows how it all unfolded.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
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this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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