Nice work for Old Spice, Société Générale and more

This week’s round-up of new advertising work from around the globe features work for Old Spice, Société Générale, Qatar Airways, Dior Homme, Sainsbury’s,, Vodafone, and French film festival War on Screen.

First up in this week’s round up of nice advertising work from around the globe is a set of short but surreal ads for Old Spice, created by Wieden + Kennedy Portland to tie in with the new NFL season in the US. There are four spots in total, here are two of them.

Agency: Wieden + Kennedy Portland; Creative directors: Jason Bagley, Craig Allen; Creatives: Nathaniel Lawlor, Croix Gagnon; Production company: Biscuit Filmworks; Director: Steve Rogers.

Next is an amusing spot for Société Générale by Fred & Farid Paris, which demonstrates how it pays to be prepared if you’re travelling overseas to study. Creative directors: Fred & Farid; Creatives: François Guyomard, Nicolas Berthier; Production company: RSA; Director: David Lodge.

Now for a couple of ads that have been racking up the views online, but I thought I’d include anyway just in case you’ve missed them. Firstly is a blockbuster spot for Qatar Airways, which emphasises the brand’s tie-up with FC Barcelona by taking viewers into ‘The Land of FCB’. The spot feels like an amalgamation of a bunch of Nike and Adidas ads from over the years, but when it’s this slickly produced, who are we to complain? Agency: 180 Amsterdam; CCO: Al Moseley; Creative directors: Martin Terhart, Graeme Hall; Creatives: Will Lowe, Victor Monclus; Production company: Somesuch & Co; Director: Nick Gordon.

Another big hit online this week has been this film for Dior Homme starring Robert Pattinson. Set to a soundtrack of Whole Lotta Love by Led Zeppelin, the film is beautifully shot by Romain Gavras. While this gives it a little bit of edge, it does conform to fashion film type in the main, using black and white film and showing beautiful people gazing from rooftops and kissing in lifts etc. Undoubtedly this won’t hold back the viewers (especially with Pattinson on board), but when is a major fashion brand going to branch out with something a bit different? We look forward to the day… Shown above is the director’s cut. Production company: Iconoclast.

Some simple but tasty looking ads for Sainsbury’s next, created by AMV BBDO in London. The films follow the food porn formula that seems to be de rigueur for supermarket ads these days, but feature some charming animated lettering that set them apart. Two spots from a series of three are shown above. Creative directors: Mike Durban, Tony Strong; Creatives: Adam Whitaker, Michael Jones; Production company: House of Radon; Directors: Victor Köhler, Albin Holmquist.

St Luke’s has created this stylish spot for online store, which is shot by directing team Canada. Creative director: Al Young; Creatives: Ed Redgrave, David Wigglesworth; Production company: Partizan.

This new Vodafone spot is from Jung von Matt and directed by Sebastian Strasser. As is so often the way, the imagery portrayed in the film bears little resemblance to the real-life experience of mobile phone networks, but as an ad it looks great.

We finish with a quirky but witty little film from BETC Paris for what sounds like a rather quirky film festival: War on Screen, devoted to war movies, which is held in Champagne in France from October 2-6. ECD: Stéphane Xiberras; Creatives: Dino Falduto, Cyrielle Debrun; Production company: Rita Films; Director: Mathias Pardo.

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