Opening this week’s round-up of great new work is an ad from Fallon for Orange, to promote the mobile brand’s new ‘Film To Go’ offering. Directed by Chris Palmer, the spot sees everyday objects become giant popcorn-making machines…
ECD: Santiago Lucero; CD: Gui Borchert; Creatives: Mariano Cassisi, Laura Visco; Prod co: Gorgeous; Director: Chris Palmer.
This amusing new spot from Wieden + Kennedy Amsterdam is for ESPN, and is a homage to the super fans, who are there “for every high, and every low, throughout the entire season”. ECDs: Mark Bernath, Eric Quennoy; Creatives: Barney Hobson, Rick Chant; Prod co: Coy!; Directors: Mark Denton, Sean De Sperango.
Grey London is behind this ad for Lucozade, which sees the James Cleaver Quintet bravely rock out while skateboarding down a hill. It’s basically the British version of the recent US Lucozade skating spot, shown here. Creatives: Dave Monk, Matt Waller. Prod co: Mustard. Director: Dom Bridges.
A new campaign from Sapient Nitro now, for Foot Locker, which features sneaker-obsessed students reinterpreting historical events by placing the emphasis on footwear. Shown above is their version of the Wright Brothers’ story. CDs: Scott Higgins, Chris McMurtrey; Creatives: Nick Sylvester, Rodney White; Prod co: Biscuit Filmworks; Director: Aaron Ruell.
Brazilian agency W/McCann commissioned animation and design shop Molho to create these films, which offer up two manifestos about democracy and the internet. The films feature some lovely typography, which might look as if it is constructed in wood but is in fact all animation (which is ever-so-slightly disappointing to discover…).
Quirky directing team Canada (who are in fact Spanish), have shot this new promo for new track White Nights by Oh Land. Prod co: Partizan.
We finish this week with a bittersweet love story from director Kris Hofmann, which she describes as “a story of not knowing a good thing until it’s gone”. Sniff.
CR in Print
Don’t miss out – there’s nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year hereand save yourself almost 30% on the printed magazine and get Monograph.