Here’s a round-up of the latest work that’s caught CR’s eye of late: first up, a striking print campaign for Renault from Publicis Conseil in Paris…
The posters feature groups of van fans, including chefs and builders, expressing how the Renault vans make them feel, and are finished off with the tagline ‘Renault Vans. 4 Million fans in Europe.’
Agency: Publicis Conseil. CCO: Olivier Altmann. Creatives: Patrice Lucet, Antoine Dezes Richard, Philippe Boucheron. Photographer: Frieke Janssen.
A new series of hard-hitting ads, directed by Darren Aronofsky for the Meth Project, aim to emphasise the dangers of the drug. Agency: Organic, San Francisco. GCD: Brad Mancuso. CD: Urs Ross. Creatives: Tyler Warrender, Fred Abercrombie. Director: Darren Aronofsky. Production company: Wild Plum.
Kevin Spacey shows off his acting chops in his latest ad for Amercian Airlines, directed by Chris Palmer. Agency: McCann London. CCO: Bill Oakley. Creative directors: Geoff Smith, Simon Butler. Production company: Gorgeous.
Here’s some Dallas-inspired silliness for Cadbury’s Fingers, from VCCP and directed by Simon Willows. CD: Mark Orbine. Creatives: Andy Mancuso, Ravi Beeharry. Production company: Blinkink.
KesselKramer’s latest ad campaign for the Hans Brinkner Budget Hotel in Amsterdam invites you to become the ad creative/director and submit a film for the hotel on a special YouTube channel. Now this is the sort of crowdsourcing venture that usually gets our readers hot under the collar, but here it’s meant to be funny: see the film above for a full explanation. The ads may even win you the grand total of 10 Euros if your spot gets over 1,000 views!
DixonBaxi and AllofUs have collaborated to create these quirky idents for new Russian 24-hour news channel Kommersant. Animation: Double G Studios. Music: Shervin Shaeri.
We finish today’s round-up with a new video. This rather clever film by Tomas Mankovsky is for Why Don’t We by Mint Julep, and features a “human Matrix rig”.