Lots of great work to share with you this week. First up is a new VW Star Wars themed spot, which has been flying round the web. Sit back and relax while we journey to The Bark Side…
The ad is a trailer for the brand’s forthcoming Super Bowl spot, which will air during the game on February 5. This might all seem like a lot of fuss for an ad launch, but after the huge success of VW’s The Force spot last year, the car brand clearly knows the power of mixing Star Wars and the Super Bowl and is keen to get as much hype out of the occasion as possible. With over three million views on YouTube in just two days, it is a strategy that is clearly working. Agency: Deutsch LA. CCO: Mark Hunter. Group creative directors: Michael Kadin, Matt Ian, Jerome Austria. Creatives: Kate O’Connor, Donna Ko. Director: Keith Schofield. Production company: Caviar.
Wieden + Kennedy New York has created this new online campaign for Jordan. Made to launch Chris Paul’s newest shoe, the CP3.V, the site “tells the story of how Chris’ quickness causes chaos both on and off the basketball court” and includes a film of a basketball game where a number of unexpected events take place. Viewers are able to view the film’s action from anywhere on a nearly 180-degree arc, and then zoom in on certain ‘hot spots’ to get more info on the weirder scenes featured. Visit the site here. Creative directors: Andy Ferguson, Brandon Mugar. Interactive art director: Tomiwa Alabi. Director: Paul Hunter. Production company: Pretty Bird.
Venebles Bell & Partners created a giant, hand-crafted labyrinth game to promote Google Maps. ECDs: Paul Venables, Will McGinness. Creative director: Paul Foulkes. Creatives: Byron Del Rosario, Kelly Diaz. Production company: 1st Avenue Machine. Directors: Bob Partington, Aaron Duffy.
This sweet Robot love story was created for Manikako, a non-profit, non-government Filipino organisation that teaches children in need how to make their own dolls from old clothes and recycled materials. The film was created in association with Energizer batteries. Agency: TBWA SMP. Creative directors: Melvin Mangada, Joey David Tiempo. Creatives: Ali Silao, CJ de Silva, Joey David Tiempo, Paolo Salcedo. Director: A/F Benaza. Production company: Revolver. Post: Post Manila.
DDB Paris has created a series of posters for wordplay game Boggle from Hasbro. Two are shown above. ECD: Alexandre Hervé. Creatives: Pierre-Antoine Dupin, Frédéric Lahache. Photographer: Joseph Ford.
Winkreative teamed up with Passion Pictures’ animators Kevin Dart and Chris Turnham to create this sunny animation for Persol, the Italian eyewear brand.
We finish with this beautiful teaser film for Kenzo’s men’s fall 2012 collection. Directed by Lernert & Sander, the features a lovely use of the ordinary household blind. Production company: White Lodge.