This week we have a bumper edition of nice work for you, which covers Coke’s Great Happyfication, angry corporate office-workers, batik-making in Indonesia, and a trip with Pharrell to Tokyo.
First up is Coke’s new animation, the latest iteration in the Happiness Factory series, starring wham-bam, magic-man Pete, a trio of singing penguins and various other bizarre creatures. Agency: Wieden + Kennedy Amsterdam. Creative directors: Eric Quennoy, Mark Bernath. Art director: Matthew Jerrett. Copywriter: Sean Vij. Production company: Psyop/Smuggler.
Philips’ new interactive music video features the Dutch Metropole orchestra, and aims to emphasise Philips’ quality of sound by allowing the viewer to single out any member of the 51-strong orchestra. The site allows you to hear each individual’s contribution, as well as discover some facts about each musician. For example, Moog player Berend Dubbe has performed for over 36,000 hours, and has been playing music for 35 years. Advertising agency: Tribal DDB Amsterdam. Art director: Bart Mol. ECD: Chris Baylis. Copywriter: Pol Hoenderboom. Production company: Stinkdigital.
Directed by Yoann Lemoine, this new ad for Cadbury’s Twirl Bites focuses on all things that spin. Featuring a twirling carwash of penguins, office workers having far more fun than they should be, and a rotating UFO complete with alien, this ad aims to “bring to life the joy of twirling”.
As you can see in this making-of video, the set is the real deal, with each part handmade and painted, and the end result a fully operational machine. Creative Agency: Fallon. Creative directors: Shishir Patel, Sam Oliver. Art director: Rich Gayton. Copywriter: Darren Beresford. Production company: HSI.
Next up is Air France’s film, L’Envol, which sees the airlline apparently evoke “the more poetic side of flying”, with a performance from two intertwined dancers. Advertising agency: BETC Euro RSCG. Director: Angelin Preljocaj. Creative director: Florence Belisson. Copywriter: Veronique De Surmont.
Asos’s Urban Tour promotes the clothes brand’s Autumn/Winter menswear collection. Featuring some pretty serious dubstep, the film sees a variety of talented street dancers perform, and allows the viewer to zoom in on individual dancers, as well as their clothes. Similar interactive videos are to be launched for Paris and Tokyo, featuring in-line skating, and Japanese beatboxers. Creative agency: BBH. Directors: Sebastien Strasser and Ben Newman. Creative director: Dominic Goldman. Copywriter: David Kolbusz. Production company: Stink Digital.
Greenpeace is celebrating its 40th anniversary with a video that sees them triumph over a wealth of irate, corporate office workers. Director: Peter Thwaites. Production company: Gorgeous Films.
Not for the faint-hearted, CURB have created an advert for new movie Contagion that is quite literally viral. Following the theme of the film, which tracks the path of destuction left in the wake of a lethal airborne virus, this abandoned shop window in Toronto houses two giant Petri dishes which gradually grow the title of the film over the course of a few days.
Intel have created the third in their series of Visual Life blogger profile films (previous films have featured The Sartorialist, and Kitty & Lala), and this time round the focus is on Indonesian batik designer Nancy Margried, who takes us through the fractal designs newer technology is allowing her to create. Agency: Amsterdam Worldwide. Creative directors: Richard Gorodecky, Joseph Ernst. Copywriters: Martin Beswick, Karen Cardy. Production Company: @radical.media
In collaboration with Palladium Boots, Pharrell visits Tokyo in a series of five short films, that see him speak to artists and designers about the impact of the recent tsunami and earthquakes, and how Tokyo’s creative community is recovering.
As part of Studiocanal’s rebrand, Devilfish has created a new cinema ident, which was made from light projected through an installation of 25 glass panels. Agency: Devilfish. Creative director: Richard Holman. Design/Direction: Double G Studios.
And lastly, this new film from artist Robert Seidel, which was commissioned by the Goethe Institute Seoul, and will be displayed on the facade of a building in the city until Sepember 27.