Nice work

BP ad from Ogilvy London
Here is a selection of some of the wonderful work that we’ve been sent at Creative Review recently, for your Friday pleasure. First up is a new poster campaign from Ogilvy London for BP. With its retro styling, the ads continue the brand’s attempt to be seen as the friendly and caring face of the international oil market.

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BP ad from Ogilvy London

Here is a selection of some of the wonderful work that we’ve been sent at Creative Review recently, for your Friday pleasure. First up is a new poster campaign from Ogilvy London for BP. With its retro styling, the ads continue the brand’s attempt to be seen as the friendly and caring face of the international oil market.


Leo Burnett’s Oxfam Campaign. Creatives: Jonathan Burley & Jim Bolton. Director: Jon Greenhalgh. Production company: Vital at Weilands

Continuing the loving feel is Leo Burnett‘s Christmas campaign for Oxfam, which sends up the trend of earnest celebrities pleading for our attention/money in charity ads. Here Helen Mirren, Helena Bonham-Carter, Rob Bryant and Will Young all implore that we no longer spend money on “rubbish presents” and instead donate the money to Oxfam. The straight-faced satire is slightly wrecked by the inclusion of an actorly giggle by Bonham-Carter at the end, but we’ll forgive Burnetts that.

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Poster from Leo Burnett’s Oxfam campaign. Creatives: Rob Tenconi & Mark Franklin. Photographer: Rankin

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Momorobo’s adidas installation

Next up is an installation from Singapore art and design company Momorobo for the launch of the adidas Materials of the World collection at its Pacific Plaza, Singapore, store. According to Momorobo, the installation depicts “a part-reality and part-fantasy world; with each continent made up of different patterns and materials reflecting its own traditions. The chaotic aesthetic of this world is bounded together by threads running through each country’s unique traditional patterns that have been collectively sourced for the new adidas collection.”

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Detail of Momorobo’s adidas installation


Sea of Glasses for D&A opticians

DLKW & Partners‘ Sea of Glasses spot for D&A is refreshingly witty for an opticians commercial, and features beautiful animation from Brand New School.

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Mitsubishi Motors poster by Clemenger BBDO/Proximity, Sydney. Creatives: Adrian McNamara, Jon Darren. Photography: David Knight

Clemenger BBDO/Proximity, Sydney’s poster for Mitsubishi Motors is simple but effective.


Oasis commercial, DraftFCB Paris, Creative: Eric Lavennac, Director: Jean Lecointre. Production company: Mr Hyde

Next is a decidedly surreal turn for Oasis soft drinks from DraftFCB Paris. The animated spot, directed by Jean Lecointre, sees a pineapple and an orange locked in deadly, if cheerful, combat.


Vodafone Cartwheel, Agency: BBH, Creative: Nick Gill, Director: Ringan Ledwidge, Production company: Rattling Stick

Finally, Ringan Ledwidge directs this latest for Vodafone for BBH, which demonstrates the somewhat depressing fact that we no longer need waste time travelling, queuing or simply daydreaming, as we can now be online all the time with Vodafone mobile internet. We recommend that this weekend you ignore Vodafone’s suggestion though and instead switch off your mobile internet set and (as they said when I was a child) go and do something less boring instead.

More from CR

Real Time Movie

Cinemagoers may be slightly confused by one of the films that will appear amongst the regular trailers in selected cinemas across London from today. Depicting a street scene in Borough Market, the beautifully shot film (shown above on YouTube) sees Jude Law walk through the market, pausing to buy some fish while poetically pondering life’s mysteries. Yet at the end, instead of revealing that the film is a snippet of a forthcoming blockbuster starring Law, it has a more teasing tag, simply saying “Come, See, Experience, Real Time Movie, Borough Market, 30 Nov 07, 11.30am”.

Squeezy Pleezy LIA Judges

DDB London’s Marmite Squeezy campaign took the Grand Prix at this year’s London International Awards, announced this week.

A Month In The Life Of… A Client

CR December featuring Will Gompertz, director of Tate Media, pictured in his office, in front of a reproduction of How to Work Better (1991) by Fischli & Weiss (adapted for Tate in 2006). © the artists. Photographer: Jonathon Foster Williams
The December issue of CR sees our next Month In The Life Of special (following August’s A Month In The Life Of A Graphic Designer). This time we are going client-side. Will Gompertz, director of Tate Media and in charge of all the promotional activity for Tate Modern and Tate Britain, has kept a daily journal over the course of four weeks in October. In addition, we will discuss Tate and its activities with a selection of its creative partners, including Cornel Windlin, Fallon’s Richard Flintham, James Goggin and artist and Tate trustee Jeremy Deller. As a taster, here is a seven-day extract from Gompertz’s journal. The December issue of CR is out on the 22 November.

The ever-blurring line between art and advertising

Lowe London has released a new television spot for John Lewis, a Christmas ad that sees a pile of gifts from the store piled up and then lit to cast a shadow of the pressies’ intended recipient against the wall. The spot is elegantly shot but instead of making me want to rush to John Lewis, it immediately made me think of the work of YBA artists Tim Noble & Sue Webster, who famously created Dirty White Trash (With Gulls) in 1998, amongst other artworks incorporating the use of shadows.

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