Nike Basketball commercials

Kobe Bryant and LeBron James take on puppet form for Nike

We may have seen puppets appear in a fair bit of advert­ising of late, but it will take a cynical soul not to be charmed by this latest series of spots for Nike from Wieden + Kennedy Portland, which feature puppets created by Legacy Effects. The ads, for Nike Basketball, see two of the NBA’s most famous stars, Kobe Bryant and LeBron James, paired up as puppet flatmates.

Hilarity ensues during the series of spots which emphasise the competitive relationship between the two basketball stars.

Agency: Wieden + Kennedy Portland.
Creative directors: Jeff Williams, Alberto Ponte.
Copywriters: Edward Harrison, Desmond Marzette.
Art directors: Sasha Swetschinski, Matt Murphy.
Director: Stacy Wall.
Production company: Imperial
Woodpecker. Puppets: Legacy Effects


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