Nike gets animated in latest World Cup ad

Just when you thought you’d seen most of what the big sports brands had to offer in this year’s World Cup advertising, Nike brings back Rooney, Neymar Jr and Ronaldo for another epic turn. But this time they’re animated…

Just when you thought you’d seen most of what the big sports brands had to offer in this year’s World Cup advertising, Nike brings back Rooney, Neymar Jr and Ronaldo for another epic turn. But this time they’re animated…

The ad, which breaks online today, is by Wieden + Kennedy and production company Passion and features a dystopian vision of  football’s future, where all excitement about the game has been extinguished. In this world, matches are performed by The Clones, a series of automatons only interested in results without risk, who are masterminded by an evil scientist. But then the real players return to challenge The Clones to a football showdown…

In a World Cup year of epic spots but few creative surprises, this film stands out, if mainly due to the charm of its animation. At five minutes long, one can only imagine the amount of work that went into it from Passion, who apparently had over 300 people working on it at one point.

Credits:
Agency: Wieden + Kennedy Portland
Global creative directors: Alberto Ponte, Ryan O’Rourke
Digital director: Dan Viens
ECDs: Joe Staples, Susan Hoffman
Production company: Passion
Director: Jon Saunders
Writers: Jon Saunders, James Russell, Kevin Cecil, Steven Hall, Lucy Guy
Story development team: Andrew Ruhemann, Pete Candeland, Alex Webster, Brendan Houghton, Ryan Goodwin-Smith
Additional story assistance: Daniel Emmerson, Simon Griffin, Lee Hempstock, Rob Sprackling, John Smith

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