Nike iD London Studio Opens Tonight

Nike iD’s new two-floor studio, in London’s Nike Town
Sneaker-heads in London will be aware that tonight is the night that Nike iD’s new and permanent studio opens within Nike Town situated at Oxford Circus. Nike iD, in case you don’t know, is a service Nike’s been offering since 1999, where punters can use an interface on the nikeid.com website to select different colour and material combinations to customise their choice of sport shoe – which will then be made up as per their design and shipped to the customer…

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