Nike React Infinity Run by Ward & Kweskin

Honourable Mention – Advertising

The Nike React Infinity Run campaign features images of the amateur runners who took part in a comprehensive injury-prevention study that informed the design of the Nike React shoe.

The photographs of each participant were taken moments after they crossed the finish line of a half-marathon, the final part of the comprehensive 12-week study. These unfiltered, raw and honest portraits capture everyday athletes in their exhausted and elated post-race state.

Credits:
Photographers: Ward & Kweskin
Client: Nike
Creative Director: Jason Herkert
Art Directors: Tricia Chamberlain, Jack Saunders
Stylist: Kevin Smith
Makeup: Ailsa Hopper
Producer: Mark Pakulski

wardkweskin.com

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