Nike Russia releases a dynamic World Cup spot

Wieden + Kennedy Amsterdam celebrates the underdogs of the sports world for Nike’s Never Ask World Cup ad campaign, which stars a blind runner and a male synchronised swimmer

A trio of Russian athletes are featured in the Nike ‘Never Ask’ films, which highlight that it’s not always smooth sailing when it comes to sports success. Although released for the 2018 World Cup, Nike’s campaign features a runner and a swimmer as well as Russian football player Fedor Smolov.

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