Nike+ shows ‘big data’ can be fun

Nike+ has sent out personalised films to 100,000 of its users, to offer inspiration for their training in 2015. The campaign, created by AKQA, uses data extracted from Nike+ to create the individual messages, but its real charm comes via some lovely animation work by McBess…

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester