As part of it’s Better World program, Nike’s GS (Green Speed) football boot, limited to just 2012 pairs, is its greenest shoe ever. London design studio Accept & Proceed was commissioned to create a press pack to showcase it…
Only eleven of these press packs were made, with one of them going to Brazilian striker Neymar who will wear his pair during the Olympic Games. “Nike saw this as a concept boot,” says A&P’s David Johnston, “and its construction will inform the production of their football boots in the next few years.”
The press pack boxes are made from recycled wood and as well as the boots, each contains an info sheet explaining what materials are used for what components of the boot, along with three test tubes each filled with one of the three main substances the boots are made from, one of which is 97% derived from castor beans, another of which is made from 95% recycled plastic bottles.
The package is held together with super powerful Neodymium magnets.
Nike has a dedicated Better World website and it’s worth checking out not only to see how Nike is looking to be better and greener in its manufacturing processes, but also for the way scrolling brings it to life: nikebetterworld.com.