No Brainer is a new independent music magazine. Each issue will feature work from a guest designer, with Matt(H)Booth’s illustrations based on sound data featuring in the launch issue
No Brainer is a collaboration between Manchester based designer and illustrator Richard Pay and two music writers Andy Hughes and Ben Forrester. “We wanted to put together a no-frills magazine that celebrated new and alternative music with great quality at the heart of it from design to editorial. Most of the illustrations within the publication are inspired by artwork from the artists, sometimes in very broad ways,” says Pay
Each issue will feature a guest designer. For the first one, Matt(H)Booth created a series of illustrations derived from sound data from tracks featured in the magazine.
“Firstly I wrote some code that allowed me to capture the sound data from each track. Once I had this data I could then start to play around creating visuals,” Booth says on the magazine’s website. “Each piece is created using a system I built that allows me to draw out a pattern whereby each graphical element placed is controlled by the sound data, whether that be the scale, rotation and in this case colouring the item either black or white. This pattern is then mirrored four times to create a kaleidoscope effect.”
“The piece for Breton’s Envy (above) uses the hook symbol used from their cover artwork, in this instance all the rules of scale, rotation and colour were applied.”
“For O Captain’s The Admiral &The Hunter a pistol graphic was used. To make the most of the pistols straight edges I used a fixed rotation.”
“As with the O Captain piece, the artwork for We Are Scientist’s Sprinkles was created using a fixed rotation.”
The images are available to buy as prints from the No Brainer site where you can also buy the magazine