Wieden + Kennedy London is on something of a roll this week, first releasing the new Cravendale spot and now this short film for Nokia. Titled Gulp, it is shot entirely on the Nokia N8 phone and has just set a Guinness World Record for the ‘World’s Largest Stop-Motion Animation Set’.
Gulp sees W+K team up once again with Aardman Animations, who previously worked with the agency last summer on Dot, another Nokia film which also set a world record, that time for ‘Smallest Stop-Motion Animated Character’. Dot was a huge success, picking up numerous awards, including a Best in Book gong in this year’s CR Annual.
Directed by Sumo Science (Will Studd and Ed Patterson), who were also behind Dot, Gulp is an animated story about a fisherman going about his daily catch, when an unexpected event occurs. It was shot on location at Pendine Beach in South Wales. The film aims to showcase the Nokia N8’s Carl Zeiss optics and its 12-megapixel photography capabilities. Three phones were used to shoot it, and were elevated 36 metres above the ground on a cherry picker in order to film the (record-breaking) set, which was over 42 x 24 metres in size.
The making-of film below explains how it was all done.
Agency: Wieden + Kennedy London
Creative directors: Kim Papworth, Tony Davidson
Creatives: David Bruno, Tom Seymour
Production company: Aardman Animations
Directors: Sumo Science
Sand art director: Jamie Wardley
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