Nokia lights up Regent Street

Christmas is coming, in case you hadn’t noticed. To alert us to this, over the last few weeks Christmas lights have been switched on all over London, filling the streets with gaudy displays. Except on Regent Street that is, which this year, thanks to a collaboration between Nokia and Wieden + Kennedy ad agency, has taken a surprisingly elegant approach.

regent-street-blue-and-pink-lights.jpg

Christmas is coming, in case you hadn’t noticed. To alert us to this, over the last few weeks Christmas lights have been switched on all over London, filling the streets with gaudy displays. Except on Regent Street that is, which this year, thanks to a collaboration between Nokia and Wieden + Kennedy ad agency, has taken a surprisingly elegant approach.

Nokia has sponsored the Regent Street lights as part of a campaign to advertise the imminent arrival of its flagship London store, which arrives at 240 Regent Street in January. They are designed by United Visual Artists, no strangers to CR, who have worked with the P2 Group to create the 14 space-age-looking “light clusters” that make a pleasant break from the Disney-themed displays that normally grace London’s busiest shopping streets at Christmas time.

regent-street-bright-pink-lights.jpg

It’s not just about them looking pretty, either – the lights are interactive, designed to react to the movement of people walking beneath them via motion cameras, and changing formation depending upon the amount of pedestrians in the street. In addition, they will respond to environmental factors such as wind speed, weather and sunlight levels. And if this weren’t enough, Nokia and Wieden + Kennedy have also considered the environmental impact of the displays, using low energy LED cores and making them 100% recyclable.

The lights can be viewed on Regent Street until January 6.

More from CR

The Artist, JEREMY DELLER

Jeremy Deller talks to Eliza Williams about what it is like for an artist to deal with the design and promotion of their work

Design Week Monterrey

Patrick Burgoyne will be blogging all week from Design Week Monterrey in Mexico. Shown above, the view from his hotel window. Note disappointingly cloudy weather. Serves him right.
Shape, the fifth Design Week Monterrey conference, kicked off today, 20 November. The three-day event, organised by Monterrey design school, CEDIM, brings together over 1000 students from Monterrey and other parts of northern Mexico to hear talks from a diverse array of international speakers, although not Bruce Mau…

Tipping Point – The Most Expensive Guinness Ad Ever

The domino effect in full swing: a scene from the new Guinness ad, Tipping Point
Tipping Point, the most expensive Guinness ad ever made – written by Abbot Mead Vickers and shot by Nicolai Fuglsig – is due to premiere tonight on ITV1 at 8.30. Shot up an Argentinian mountain, the ad shows a community coming together to create the mother of all domino-toppling spectacles…

Work in Progress, Europa

Europa is a design studio formed this year by four RCA graduates. Here, we track the first stages of their debut Tate commission

COP_logo

Graphic Designers

College of Policing

Design Team Leader

De La Rue