He’s on stage at this year’s D&AD Festival, a burst of searing wit and pub humour in a sea of “disruption” and “content”. This is a man who brought in the likes of Chas and Dave and Ian Dury to ad campaigns, after all, somehow managing to sell aspirational at the same time as condoning a good old knees up. His talk, naturally, takes the title How to Do What You Are Not Allowed to Do, and as ever, he answers that brief to the letter.
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