Now Say Something for Habitat

Collaborating with Habitat’s creative director Polly Dickens, London-based agency Now has created a new campaign for the British furniture shop which combines product photography with bespoke, hand-drawn type by designer Dave Towers…

Collaborating with Habitat‘s creative director Polly Dickens, London-based agency Now has created a new campaign for the British furniture shop which combines product photography with bespoke, hand-drawn type by designer Dave Towers

The campaign is based on the idea, the agency says, that Habitat makes remarkable products which customers choose in order to make a statement – hence the strap line “say something” which appears, in each of the print campaign’s various executions, in bespoke hand drawn type designed to reflect the particular product or products shown.

The campaign will run across posters, press, in-store, and online, and was created by Now’s recently appointed creative director, Steve Paskin together with illustrator and designer Dave Towers.

 

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