Collaborating with Habitat‘s creative director Polly Dickens, London-based agency Now has created a new campaign for the British furniture shop which combines product photography with bespoke, hand-drawn type by designer Dave Towers…
The campaign is based on the idea, the agency says, that Habitat makes remarkable products which customers choose in order to make a statement – hence the strap line “say something” which appears, in each of the print campaign’s various executions, in bespoke hand drawn type designed to reflect the particular product or products shown.
The campaign will run across posters, press, in-store, and online, and was created by Now’s recently appointed creative director, Steve Paskin together with illustrator and designer Dave Towers.
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CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds
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