O2 Lights the Way

A trip to the O2 Arena is very much a brand experience – thanks in part to wayfinding signage developed by HOK Sport Architecture, the firm responsible for designing the arena itself

 

Simon Borg heads up the graphics team at HOK. One of the most challenging aspects of the design process, he says, “was the integration of the naming rights sponsor O2’s brand identity. This was not just a case of applying already documented brand guidelines but developing and extending their identity into a new form.”

The wayfinding signage through-out the arena glows blue, true to O2’s identity, the main signs taking the form of freestanding beacon-like structures on the main concourses on levels one and four.

To help concert-goers find the right entrance off the concourse for their seats, large numbers appear on every entrance to the arena itself, above head height, making way-finding as straightforward as possible. Even the signage for the various food stalls within the arena was designed by Borg and his team, ensuring a consistent tone of voice throughout. In the venue’s most exclusive bar, the O2 Lounge, air bubbles gently rise through the blue water tanks which form the backdrop to an underlit, glowing, Corian bar. A feature that is of course, bang on-brand.

 

More from CR

Farrow’s latest for the Pet Shop Boys

The artwork and packaging for Disco Four, a collection of remixes by the Pet Shop Boys (featuring songs by The Killers, David Bowie and Yoko Ono) has been designed and art directed by Farrow, employing the photographic talents of John Ross. The album cover features a number “4” made with four fluorescent lighting units.

Lichtfaktor: The Writing’s Not On The Wall

In the first of a series of posts dedicated to artists working with light, published in association with Aurea by Philips, Gavin Lucas speaks to the “lightwriting” collective, Lichtfaktor, about their work

Hawkes Over London

Photographer Jason Hawkes has been up in his helicopter again, producing a stunning set of images of London at night.

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media