Joy Division, Kevin Cummins – Farrow – 3.078
Book of Kevin Cummins’ iconic shots of the band.
French Connection – S/S 11 campaign – Leila & Damien De Blinkk – 14.048
French Connection S/S 11 viral campaign – Leila & Damien De Blinkk – 21.07
Doritos Late Night: Professor Green – Abbott Mead Vickers BBDO – 8.02
360 degree interactive music video for the track Come To Me produced as part of the Late Night campaign (see next page). Online users can explore the dark goings-on in a warehouse as the Prof does his thing.
Kronenbourg: Slow the Pace – Bartle Bogle Hegarty – 7.055
A pared-down, slowed-down version of Motorhead classic Ace of Spades illustrates the benefits of reducing the pace of life.
Doritos Late Night – Hi-ReS! – 1.06
Project for Goodby Silverstein and Partners to launch new Doritos flavours, creating an interactive global music experience like no other, headlined by Rihanna and, with the support of bands from Canada, South Africa, Turkey, Brazil and the UK. doritoslatenight.com
Bundaberg Rum: Favourable Lie, Apology, Apology, Apology – Leo Burnett Sydney – 19.04
A golfer is about to play around a crocodile that gets in his way when he is challenged to play on by bewhiskered sugar planters. The crocodile is then blown up, which annoyed animal rights groups. In a follow-up ad, the planter ‘apologises’, sort of, but then has to apologise for his apology.
Farrier Wine Packaging – Duncan Channon – 16.029
IKEA: Kitchen Party – Mother London – 7.045
Ad as music video, reviving the Jonah Lewie classic for IKEA kitchens.
Nokia: SignPost – Farfar Isobar – 6.072
Fifty metre-tall SMS-controlled signpost that turned 360° and displayed the direction and distance to people’s favourite places all over the world.
When Facebook becomes a book – DDB Paris – 1.014
Bouygues Télécom asked DDB to help launch its Facebook platform. The solution was an app that could create a personalised, printed record of users’ Facebook activity.
Philips: Wake Up the Town – Tribal DDB Amsterdam – 6.051
Integrated campaign with website, print ads and films in which the citizens of the most northern town on Earth were given Philips Wake-up lights to make up for the four-month absence of winter sunshine.
Oil and Water – Happiness Brussels – 3.099
After the Gulf of Mexico oil spill, staff from ad agency Happiness Brussels went to the region and collected oil-polluted sand. The oily sand was used to print a poster designed by Anthony Burrill. Profits from the sale of the limited edition poster went to help the subsequent clean-up campaign.
PWC Brand Refocus – Wolff Olins – 24.05
Identity redesign for global business consultancy firm.