GOOD SHIRTS – BBH NEW YORK
BBH New York and UNICEF US Fund teamed up with online T-shirt retailer Threadless and the illustrators Christine and Justine Gignac on this project. Each T-shirt could be bought in return for a donationt to the value of whatever urgently needed aid item was depicted on it, from a mosquito net to a cargo plane. At the time of writing, over $350,000 has been raised.
CANAL+ THE BEAR – BETC
An bearskin rug spends so much time watching films on TV from his place by the hearth he decides to direct himself, hilariously fulfilling every directorial cliché along the way.
BOAT MAGAZINE ISSUE TWO – BOAT STUDIO
The Detroit issue of the magazine that’s produced in a different ‘amazing but forgotten’ city each month.
THE GUARDIAN IPAD EDITION – GUARDIAN NEWS AND MEDIA
CASS ART OWN BRAND – PENTAGRAM DESIGN
A series of own-brand pads for the leading UK art supplies shop.
UNIQLO ULTRA LIGHT CAMPAIGN – ROSIE LEE
This in-store campaign sought to emphasise the lightweight nature of Uniqlo’s range of jacket by fixing fans inside them.
CHARITY SWEAR BOX – THE MONKEYS
Inveterate swearers on Twitter can put their potty mouths to good use with this project: simply sign up with how much you want to donate each time and the charity you want your money to go to and each bad word you say on Twitter triggers an automatic donation.