OFFSET 2018: Frith Kerr on Studio Frith and creating great brand identities

Graphic designer Frith Kerr talks to CR about art school, setting up her design practice Studio Frith and creating books and brand identities for cultural clients

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Frith Kerr describes her ideal client as “Miuccia Prada crossed with David Attenborough” – the famously non-conformist Italian fashion designer combined with the 91-year-old naturalist and British broadcasting treasure. “Perhaps that’s who I want to be!” she tells CR over email…

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