Ogilvy London: HotWheels ads

Ogilvy London has created a series of charming posters for Mattel’s series of children’s toy cars, HotWheels

 

The posters feature a number of differ­ent landscapes and driving terrains, each with the regular road replaced by domestic flooring including carpet (shown left), parquet and tiles. Whether children will react to such a subtle ad campaign is open to question but it is certainly likely to make their parents smile.

Agency: Oglivy London. Creative team: Jason Mendes, Andy Wyton. Photographer: Chris Jelley, Photolibrary


 

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