Ogilvy London: Trekinetic Wheelchairs

Ogilvy London has created this ambient campaign for Trekinetic, a company that specialises in making all-terrain wheelchairs

With an extremely limited budget, the agency decided to target potential customers in a surprising way, by advertising on disabled toilet doors in bars, restaurants and motorway service stations around the country. The narrative images, which incorporate the existing disabled toilet signs, articulate the product in a simple yet effective way.

Agency: Ogilvy LondonA

 

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