OK Go leads this week’s round-up of great new work, with a video that’s bound to make you feel a bit peckish…
The promo, for track Last Leaf, takes toast art to new heights. Using 215 loaves of bread (that were all past their sell-by date and heading for the dustbin apparently), the film was directed by OK Go, Nadeem Mazen and Ali Mohammad, and features animation by Geoff McFetridge. Now, where’s the marmite?
Man like free. Man like strong. Man like battle. Man like meat. This new spot, Man Like Natural, from Publicis Mojo New Zealand, wittily mocks man’s less complicated side in order to sell some Speight’s Summit beer. Creatives: Ian Williamson, Pim Van Nunen; Prod co: The Sweet Shop; Director: Steve Ayson.
This ad for Icelandic Telecom features a set constructed entirely from DVD cases, over 100,000 of them. Agency: EnnEmm. Creatives: Hjörvar Hardarson, Vilhelm Jonsson, Olafur Haraldsson, Darrell Cooke, Gunnar Palsson . Directors: Samuel and Gunnar. Prod co: Crossroads Films.
This new online campaign for Disneyland Paris sees Mr and Mrs Incredible invade your Facebook page and generally cause havoc. Visit theyarelanding.eu to join in the fun. Agency: BETC Euro RSCG, creative director: Stéphane Xiberras, art directors: Christophe Clapier, Julie Sarperi, copywriters: Ivan Beczkowski, Perrine Legal.
JWT has created this interactive film in support of The Special Olympics, where viewers are encouraged to cheer athlete Omar Haddad on to perform his gymnastics routine. Visit encourageomar.co.uk to see the film. Creatives: Philip Meyler, Darren Keff; prod co: Gorgeous; director: Johnny Green.
Leo Burnett in Toronto created this film as the opening to the Advertising and Design Club of Canada Awards, which were held last week. The film deftly demonstrates the love-hate relationship that most creatives have with the ad industry. Director: Arev Manoukian, Spy Films; Visual Effects: Crush Toronto.
Finally, we end this week’s post with a nifty piece of outdoor advertising that has been constructed in Hamburg, for German energy provider Entega Energy, a company specialising in renewable energy. The igloo is made out of 322 recycled refrigerators, and the interior can be seen in the YouTube film above. Created by Ralf Schmerberg, a director at @radical.media.