Under the Same Sun was curated by Pablo León de la Barra as part of the Guggenheim UBS MAP Global Art Initiative and features installations, painting, photography, sculpture, performance and video art. The exhibition was first shown in New York and Mexico City and opened at the South London Gallery this month.
Design studio OK-RM created a new identity for the exhibition to coincide with its move to London. The design combines eye-popping brights with playful type and bold graphic shapes: OK-RM says it represents “an embedded energy in Latin American art and culture” and “a unique relationship with the Modernist canon.”
“Bold bright colours and geometric shapes combine to create a unified Latin American flag, bringing the flavour and spirit of Latin American culture to the streets of London. A playful attitude toward typography visually articulates the title of the show,” adds Oliver McKnight, co-founder of OK-RM.
The studio has created some colourful murals outside the gallery to capture the attention of passers-by. An equally bold outdoor campaign will be rolled out across the city this summer, with ads appearing at Tube stations and on buses.
The flexible system has also been used to create animations for social media as well as invitations and a printed gallery guide, which features a more sombre grey-and-black cover and bright pink accents inside.
Under the Same Sun is open until September 4. For details and opening times, see southlondongallery.com