The ambition for this branding was to unite the French Olympic and Paralympic athletes for the Paris 2024 Games. After having designed a common banner for the Tokyo Games, a new brand identity was required to unite the two teams behind a single emblem and winning spirit.

“We set out to reinvent the visual representation of the rooster, a common symbol in the French sporting world, from a graceful chic brand to a rebellious, powerful one, ” says W Conran Design.

“‘Facing Victory’ is the motto of this new united team. The logo has undergone a revolution, showing the French rooster symbol facing forward, head down, denoting the bold spirit of the brand. At its heart, it splits into two, becoming a mask for athletes and fan profiles alike, testifying their shared passion.

Powerful, rugged – these are just a few adjectives to describe the semantic, typographic and iconographic choices made for the brand, all of which support the rage that inhabits its athletes.”

Credits: 
Client: OCOG/CNOSF
Brand Identity Director: Camille Yvinec
Senior Project Manager: Martin Feugère
In-House Design Director: Joachim Roncin
Project Team: Emma Gendron, Paul Cometto
Creative Team: Axel Leclerc, Romain Fernandez, Léa Jacob
Executive Brand Director: Thierry Reboul
Global Brand Director: Julie Matikhine
Agency: W Conran Design
ECD: Jean-Jacques Charrais
Founding Creative Director: Gilles Deléris
Designers: Celyne Parizel, Florence Vitu
Strategic Planning Director: Anaïs Guillemané-Mootoosamy
Vice President: Martin Piot
Senior Project Manager: Chloé Thomas