One-Sided Story

With wearisome predictability, the UK’s national press have this morning administered a good kicking to BBC One’s new series of channel idents, unveiled yesterday. The idents, produced by Red Bee Media play on the circular shape of One’s initial letter – using a mixture of live action and effects, the shape is formed by bike riders, kite-flyers and even CGI hippos. But the press are more interested in the fact that they cost £1.2 million (that’s for all eight) and (gasp) some of them were even shot ABROAD…

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