One-Track Mind

“One of the most appealing things is the variety of shapes, colours and sizes they come in.” Rory
Feminists may initially shake their heads wearily at the premise for Tony Davidson’s new book One-Track Mind, which bears the subtitle “a revealing insight into the obsessed minds of men”, but should read on as it’s actually surprisingly amusing. The book contains photographs, taken all over the world, of objects that are reminiscent of breasts.

davidson3.jpg
“One of the most appealing things is the variety of shapes, colours and sizes they come in.” Rory

Feminists may initially shake their heads wearily at the premise for Tony Davidson’s new book One-Track Mind, which bears the subtitle “a revealing insight into the obsessed minds of men”, but should read on as it’s actually surprisingly amusing. The book contains photographs, taken all over the world, of objects that are reminiscent of breasts.

davidson2.jpg
“Pierced nipples are not my idea of fun. It’s like adding fluffy dice to an Aston Martin.” Brian

Some of the pictures are obvious – two fried eggs make an appearance – but many are so subtle, to the untrained eye at least, that they require real scrutiny. It is this that stops the book falling into being yet another sexist cliche, and is likely to make you look at your surroundings in a new light.

The book developed out of Davidson’s tendency to constantly collect images as part of his job as creative director for Wieden + Kennedy ad agency in London. “I’ve always collected pictures of lots of things,” he says. “I suppose it is ideas. Part of a creative’s job is to collect stuff, and since digital photography’s come along it’s so easy.”

davidson1.jpg
“My sister told me it was at school that she discovered their potential as a memory aid. All the boys knew her name.” Sam

After deciding to make the book, Davidson began searching for breasts in earnest, and got many friends in on the act, whose photographs also appear in the book. He also decided to interview men about their opinions on this part of the female form and these quotes are used, with comedic effect, alongside the images.

davidson4.jpg
“There are villages where I am from, where the women don’t cover them up. Therefore there is not the same obsession as you have in this part of the world. Covering things up can make you want them more.” Arinola

Davidson is keen that the book will appeal to everyone. “I hate all these lad’s magazines,” he says, “I really want it to be something that both men and women pick up.” He also wants us to join in on the project, and is working on a website where users can upload their own images. And if all this wasn’t enough to get involved, all proceeds from the book’s sales will go to charity, for breast cancer and prostate cancer research. To buy a copy of the book, click here.

More from CR

Nice work

Hovis commercial, agency: MCBD, creatives: Danny Hunt, Gavin Torrance, production company: Rattling Stick, director: Ringan Ledwidge
Here’s the latest round-up of interesting advertising work that has passed through CR Towers recently. First up is the most recent piece of ‘event advertising’ to hit our screens – the new ad for Hovis, directed by Ringan Ledwidge, which has garnered an inexplicable amount of coverage on TV and in the press. For what, we’re not sure – it’s well directed, but the plot of the ad, which is both a homage to Hovis’ longevity and to its advertising heritage, feels rather hackneyed. But nostalgia is a powerful tool in advertising these days, and the advert is also a history of Britain over the last 122 years. It is therefore suitably long – running at one second per year. See it for yourself above.

Designing Dante pt. II

Back in April, we featured a series of book covers for Dante’s Divine Comedy designed by Nicole Peterson, a graphic design graduate from Massachusetts College of Art and Design in Boston (we spotted them on Armin Vit’s Quipsologies page). As the comments that Peterson received about her work on the CR Blog were so encouraging, she decided to make the designs into a series of posters, which are now available via her Flickr page, here. (Our original post on the book covers is here). What a nice story.

Nagi Noda 1973-2008

Coca-Cola spot from 2006, dir. Nagi Noda
Some sad news to report but we’ve just been made aware that Japanese director and artist Nagi Noda has died. She was only 35. Noda was responsible for some amazing music videos and commercials and brought an eccentric and colourful approach to most of her projects. The circumstances surrounding her death remain unconfirmed but videostatic has posted a note from Partizan’s Daniell Hinde expressing his shock at the news. Click through for some examples of work from a very talented creative who will be much missed…

Animals/Migrations

The first half of this Monograph showcases a miscellaneous collection of animal drawings, some of which were created specifically for Creative Review…

COP_logo

Graphic Designers

College of Policing

Design Team Leader

De La Rue