Onitsuka: Product Makes Model, Makes Ads, Makes Art, Makes Product

More evidence of the “new” advertising: the centrepiece of Onitsuka Tiger’s marketing over the coming year will be a meter-long model of a trainer-shaped mini-city created using Rapid Prototyping technology. The model appears in a commercial and in print ads, but copies will also tour in an exhibition and be made into promotional merchandise. Plus – and here’s where it gets really Ad2.0 – Onitsuka is going to bring out a range of trainers based on the model later this year…



Bristol but would consider flexible working for the right candidate


Leeds or London with travel to Leeds Min 3 days a week