Only Fortnum’s campaign delves into the department store’s history

Fortnum & Mason has commissioned a series of new illustrations for a print campaign celebrating some of its lesser known stories – like the fact that it invented the Scotch egg, and fed hungry sherpas at the summit of Mount Everest

Illustration by Chervelle Fryer

The ads feature a mix of up-and-coming and established illustrators, whose work accompanies long-form copy recounting key moments from Fortnum & Mason’s history, as well as sharing some of the store’s impressive attention to detail.

There’s the merry-go-round that once sat in the middle of the Piccadilly store, now remembered with a revolving musical biscuit tin, or the fact that Fortnum & Mason smokes salmon and harvests honey from its own rooftop. Who knew that the department store helped re-establish Black Mitcham mint in Britain, for its teabags, or that its Elvas plums are so sought after that it’s announces their arrival in The Times every year?

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week