The ads feature a mix of up-and-coming and established illustrators, whose work accompanies long-form copy recounting key moments from Fortnum & Mason’s history, as well as sharing some of the store’s impressive attention to detail.
There’s the merry-go-round that once sat in the middle of the Piccadilly store, now remembered with a revolving musical biscuit tin, or the fact that Fortnum & Mason smokes salmon and harvests honey from its own rooftop. Who knew that the department store helped re-establish Black Mitcham mint in Britain, for its teabags, or that its Elvas plums are so sought after that it’s announces their arrival in The Times every year?
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