Bringing OpenAI’s brand into the mainstream

We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands

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While AI has been gradually pervading our lives for years now, it’s only entered mainstream consciousness more recently. One business that has emerged as a key player in the technology’s mass proliferation so far is OpenAI; the company is offering a glimpse at how humankind may live and work alongside AI in the future, thanks to its hugely popular image and text generator tools, Dall-E and ChatGPT.

At the beginning of this year, just a couple of months after its launch in November 2022, ChatGPT reached 100 million active monthly users – an even faster rate of adoption than social media giants such as Instagram, which took two and a half years to reach the same point, and TikTok, which took nine months. Following its transition to a for-profit company in 2019, OpenAI’s estimated value has increased to a staggering $29 billion, and counting.

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