To launch Evian’s new ordering website, evianchezvous.com, BETC Digital has created a special internet-enabled fridge magnet that lets you order a new batch of Evian as soon as you run out.
As the above video shows, the Evian ‘smart drop’ is connected to your wi-fi, meaning that your Evian order can be placed without using a computer or phone. The smart drop will be offered to regular users of the evianchezvous.com website.
Agency: BETC Digital
Global creative director: Remi Babinet
Creative directors: Christophe Clapier, Ivan Beczkowski
Creatives: Loris Cormoreche, Clement Vidal, Frederic Petitpont