Oreo asks the important questions

Wieden + Kennedy Portland, Oregon, has wrapped up its Cookie vs Creme campaign for Oreo cookies with a seemingly endlessly entertaining website, SuperImportantTest.com

Wieden + Kennedy Portland, Oregon, has wrapped up its Cookie vs Creme campaign for Oreo cookies with a seemingly endlessly entertaining website, SuperImportantTest.com.

The site asks visitors to choose the best part of an Oreo, rewarding them with a slew of quirky videos for the ‘right answer’. The collection of videos, created by animators and artists including director and designer Carl Burgess, graphic designer and animator Max Erdenberger and Jimmy Marble, ranges from the endearingly amusing to the downright bizarre – from a painfully slow sloth to graffiti grannies and robo-cats. Viewers are bound to keep on clicking. We got through 30 or so, and counting.

The website caps the W+K campaign, which kicked off with the Super Bowl ad Whisper Fight, which saw two Oreo fans kick off in the library over the Cookie vs Creme debate. It also included a series of four Oreo Separator videos that challenged various machines to separate the cookies from creme, featuring a physicist, toy scientists, conceptual artist collective Dentaku and Carnegie Mellon University’s robot, HERB.

Agency: Wieden + Kennedy, Portland, Oregon
Creative Directors: Jason Bagley, Craig Allen
Digital Director: Matt O’Rourke
Copywriter, Digital Creative: Jarrod Higgins
Art Director: Ruth Bellotti
Video Creators: Carl Burgess, Cat Solen, Tony Foster, Fatal Farm, McRorie, Jimmy Marble, Max Erdenberger, Power House, Agile BrandTelligence, Visual Arts and internal W+K resources, including W+K Motion Department and Don’t Act Big Productions
Development Partner: Hook LLC


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