How to build a fashion brand: lessons from & Other Stories

After six years as creative director at & Other Stories – the H&M-owned global fashion brand she co-founded in 2010 – Sara Hildén-Bengtsson has left to set up a design and concept studio for retail brands. Here, she shares the key to & Other Stories’ success and offers some advice for creating a great customer experience

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here

PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)