Our kind of Folk

With its ‘understated-with-a-twist’ approach to clothing for both men and women and its obsession with the kind of quirky detail that takes a keen eye to spot, Folk has found a place in many Creative Review readers’ wardrobes. Patrick Burgoyne talks to the brand’s founder and creative director Cathal McAteer and to its regular collaborators, design consultancy IYA Studio, about the secret of Folk’s appeal, its future direction and why it was finally time to drop Arial from its identity

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire