Our kind of Folk

With its ‘understated-with-a-twist’ approach to clothing for both men and women and its obsession with the kind of quirky detail that takes a keen eye to spot, Folk has found a place in many Creative Review readers’ wardrobes. Patrick Burgoyne talks to the brand’s founder and creative director Cathal McAteer and to its regular collaborators, design consultancy IYA Studio, about the secret of Folk’s appeal, its future direction and why it was finally time to drop Arial from its identity

GROUP GRAPHIC DESIGNER

Bedford, Bedfordshire