Our Most Popular Stories of the Year

From ten to one, beautiful type to big butts, here are the stories that generated the most page views across the Creative Review website in 2015


Counting down in true Top of the Pops fashion, our tenth most popular story of the year was on the sleeve design for Björk’s Vulnicura album, which also features in our record sleeves of the year selection. The album features artwork and typography by M/M Paris and two portraits of the artist by Inez Van Lamsweerde and Vinoodh Matadin


At nine was another music-related story, this time about MTV’s new on-screen identity, inspired by internet memes, GIFs and emojis, and social media videos.

mtv_premium_collage_300dpi_iam_0.jpg - Because the internet: MTV launches GIF and meme-inspired visual identity - 7414

Our number eight story was on Publicis London’s clever See the Other Side posters for DepaulUK. The ads were placed “on either side of the street corners where homeless young people are found. The left hand poster sums up people’s preconceptions. When both posters are read together the message transforms to show that there’s another, more positive side to volunteering.”

depaul388_0.jpg - See the other side to homelessness - 7263

7At seven was a piece on the Ghostbusters logo. With Ghostbusters set for a 2016 reboot, the original film’s ‘no ghost’ symbol was all over social media. Our post told the story of its design and why its use was so groundbreaking.

ghostbusters388_0.jpg - Ghostbusters and the 'no ghost' logo - 7125

6At six was a round-up piece about the winners at Cannes Lions this year, reflecting on the ever-expanding nature of the festival and running through all the big prizes.


Our story on Sophie Ebrard’s series of images taken on porn sets is at number five. The subject matter no doubt helped its popularity but they also happen to be great photographs which were selected for our Photography Annual.


4While at four we have a classic new identity story ­– on the Channel Four rebrand featuring the combined creative forces of Neville Brody and Jonathan Glazer.

Examples of how the new branding will be used off-air
Examples of how the new branding will be used off-air

And so to the top three. Our third most popular story of the year was on the spoof ‘robbery’ at design studio Sagmeister & Walsh, cleverly faked by Barcelona-based Achos.

sagwrobbery_0.jpg - Sagmeister & Walsh and the robbery that never was - 7303

Second was the touching tale of the recovery and reissue of the Doves typeface. In 1916, the Doves Type was seemingly lost forever after it was thrown into the River Thames. Almost 100 years later, and after spending three years making a digital version, designer Robert Green recovered 150 pieces from their watery grave

unknown8_0.jpeg - Recovering the Doves Type - 7147

And our number one? No, not some brilliant piece of design or amazing innovation. It was instead our interview with director Fredrik Bond about how he made Monysupermarket’s Epic Strut ad, featuring Dave and his amazing assets.

screen_shot_20150126_at_14.52.16_0.png - How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com - 7122

The Epic Strut story originally had over 200 comments – a mix of the outraged and the highly amused. It made a massive impact with the public, hence the huge number of page views on our story, many of which came from ordinary members of the public and not just from those in the industry. Testament to the power of a big butt and to be being top of the Google search results.

Here’s to 2016 and more great work.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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