Out Of Darkness, Light

Cover of Darkness, by Magnus Voll Mathiassen, Grandpeople
Distributing ‘zines used to be a dirty, tiring and distinctly unglamorous business. The only way to get your precious products seen was to trudge around town with a big, heavy bundle of them begging shop owners to take a few on sale or return. That and the dizzying technological heights of the stamped, addressed envelope.
But in one gratifying example of the new media actually offering its older brother a helping hand (as opposed to kicking it in the groin and running away laughing) the internet has changed all that. By way of illustrating our somewhat obvious point, we give you Soyfriends, the Oslo-based purveyor of little printed rays of sunshine.

darkness
Cover of Darkness, by Magnus Voll Mathiassen, Grandpeople

Distributing ‘zines used to be a dirty, tiring and distinctly unglamorous business. The only way to get your precious products seen was to trudge around town with a big, heavy bundle of them begging shop owners to take a few on sale or return. That and the dizzying technological heights of the stamped, addressed envelope.

But in one gratifying example of the new media actually offering its older brother a helping hand (as opposed to kicking it in the groin and running away laughing) the internet has changed all that. By way of illustrating our somewhat obvious point, we give you Soyfriends, the Oslo-based purveyor of little printed rays of sunshine.

Soyfriends was founded by Rui Tenreiro in late 2005, “dedicated to printing and distributing works of selected scandinavian and international artists”. As well as distributing books made by a selection of Scandinavian artists, it produces fanzines in hand-made runs of 20 to 100 copies, all numbered.

soyfriends
Selection of Soyfriends ‘zines packageed in a nifty bag designed by publisher Rui Tenreiro

Many are, sadly, already out of print but, fear not, a quick look at the “upcoming artists” page on the Soyfriends site suggests a range of interesting artistic talent engaged in putting a ‘zine together in the near future: Kim Hiorthøy, Laurent Fetis and the inimitable Ron Regé Jr are all lined up to create work for Tenreiro’s press.

Rui Tenreiro
partie de campagne
Cover and spread from Partie de Campagne by Rui Tenreiro

Maja Sten
Maja Sten
Cover and spread from Coffe? Tea? Me? by Maja Sten

Frankie Martin
Frankie Martin
Cover and spread from 2GTHR by Frankie Martin

Luke Best, from the UK’s Peepshow collective, is up next. You can order from the Soyfriends website. Hurry. Hurry.

More from CR

D&AD: Who won what and why

This year’s D&AD Awards were announced last night. With astounding speed (OK, we got tipped off beforehand) we gathered the thoughts of a panel of leading industry figures on this year’s winners and the organisation’s current status in the creative community

Dear Non-Format…

With their new book, Love Song, about to be published, we asked our CRBlog readers to send in their questions for design studio Non-Format. From the benefits inherent in doing work for free; to designing together side-by-side; via questions on their music (and pizza) tastes, we probed Jon and Kjell on behalf of some of their biggest fans…

The Quiet Man of Magnum

Workers bring reinforcements at a wine-tasting party near Paarl in the Cape, 1984. All images © Ian Berry/Magnum Photos
Magnum photographer Ian Berry took to the lectern last week at the Royal Geographical Society in London, to talk through his photographs of South Africa in the second in the PhotoVoice/Magnum lecture series.

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media