Cover of Darkness, by Magnus Voll Mathiassen, Grandpeople
Distributing ‘zines used to be a dirty, tiring and distinctly unglamorous business. The only way to get your precious products seen was to trudge around town with a big, heavy bundle of them begging shop owners to take a few on sale or return. That and the dizzying technological heights of the stamped, addressed envelope.
But in one gratifying example of the new media actually offering its older brother a helping hand (as opposed to kicking it in the groin and running away laughing) the internet has changed all that. By way of illustrating our somewhat obvious point, we give you Soyfriends, the Oslo-based purveyor of little printed rays of sunshine.